Pure Love Now is a youth run and led Christian organization that supports and enables young people to create programmes and influence policies in the areas of Education, Arts & Governance and Gender Equality.

The organisation promotes, protects and advances young people’s human rights by building leadership, and strengthening youth led initiatives and movements.

This youth initiative was envisioned in 2010 and by 2011 Pure Love Now was officially a registered NGO. Since then PLN has been able to successfully initiate and support music projects,  Inspirational & art concerts and  social, spiritual and economic conferences in Trans- Nzoia County. Reaching out to more than 400,000 adolescents and young people between 18-38 years of age.